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The Brand

The ASK group, over the years, has come to be renowned for its strong research orientation and expertise in investment advisory.

The logo is the brand signature, which includes a solid large box with a lighter and smaller box jutting out of it. The logo strongly communicates the core value of ASK Group, i.e., ‘Clients First’. It symbolises the fact that ASK Group provides its customers with innovative (Out of the Box), bespoke solutions. The prominent overlap indicates the strong bond that ASK Group enjoys with its clients in all its businesses which are relationship based.

The colour combination of blue and white represents the values of integrity and transparency in dealing with all its stakeholders. The dark colour of the bigger box stands for solidity and expertise and the smaller box indicates that ASK Group will go out of its way to provide customised solutions for its clients.